Spirit of ’59.

A full creative campaign encouraging specific audiences around the globe to book test rides on Triumph Modern Classics. In order to be relevant when targeting style-conscious bikers, we enlisted renowned contemporary artist D*face to customise and hand-paint three of his favourite Triumphs – and they looked amazing. And, as a bonus, it gave us some great PR in magazines like Esquire and Hypebeast. The target of 10,000 test rides was reached after 26 days, and by the closing date, we had reached 274% of our goal. This project was completed in collaboration with Keko London.