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Continental GT3.

Bentley briefed our client, the advertising agency Keko London, to provide concepts for the livery of the new Continental GT3-R racing car. The first option was for key sponsor Mobil 1, while the second was, you might say, a little more ‘Bentley’. With Bentley’s 100th birthday coming round next year, we created a livery design that would reveal the centenary messaging as the season progresses. So the pixelated livery would give way over time to a pin-sharp British Racing Green colour scheme, similar to that of the original Le Mans Bentley liveries of 1924.

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